When we met with Diabetes Texas, they were just ending a contract with an advertising company that “specializes” in medical marketing. We won’t name names, but the performance was not what Diabetes Texas expected, and quite frankly they were pretty skeptical of dealing with another digital marketing agency. The owners of Diabetes Texas felt that not only had they received leads they didn’t want but the website that was created for their clinic did not meet the aesthetics that they were looking for. To make the situation worse, there was no way for them to track what patients were coming from different marketing efforts.
For Diabetes Texas, Edwards Media Solutions took a two-step approach to win Diabetes Texas over as a client. First, was to create a new custom website that the owners of Diabetes Texas felt captured the essence of their company. From there, we created an SEO and Social Media campaign to bring in more patients and deliver their company message across Facebook.
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